Stroke my joystick

Doctors are now finding creating ways to use gamification to help therapy patients recover. This particular implementation demonstrates how one doctor was able to develop a game to encourage stroke patients to regain strength that they had lost on one side of their body.

Check out second 20 that displays the recent stroke patient playing the innovative game to gain back his strength.

Doctors are catching on to this trend and developing games for all types of patients, from cancer, diabetes, asthma, depression, autism, and Parkinson’s disease. In each case the game is seen as a motivator to encourage and engage the patient in their recovery activities.

This movement by the health industry towards gamification seems intuitive: to encourage patients to repeat daily activities create incentives through games. Therefore, there is no doubt that we will see more implementation of gamification in the health industry in the near future. So why not implement the best form of gamification that will produce the best results for patients?

The health industry should team up with game-developers, to create gamification solutions that are dynamic and sustainable. The current gamification solutions encourage, but fail to vary and become monotonous after very little time. Allow game-developers to create dynamic solutions that continually entice patients with new challenges and new goals for sustainable therapy.  

Game Quiz: What percentage of gamification applications currently fail?
a. 20  b. 40  c. 60 d. 80
answer to last posts quiz. c. 50. Over 50 percent of innovative processes will be gamified by 2015. That's a huge percentage and it's important that gamification processes are implemented with gamification expertise to guarantee their success.

I'm addicted to Coke!

Coca-Cola is using gamification to inspire recycling in Bangladesh. We admire Cokes efforts but there is much to be improved. Bangladesh has a little bit of a pollution problem and Coke is supporting the effort to alleviate the problem. Check out the video that demonstrates how coke is using gamification to inspire a good cause and produce results.

Cokes shows how to successfully implement gamification to support a good cause. Coke uses the videogame machine which encourages participation that produces positive results.

We understand that coke has other motives than to reduce pollution in Bangladesh, namely PR and marketing. Nonetheless, they have promoted a simple gamification implementation that produces results.

Our real concern with the gamification implementation by Coke is that it is impulsive and not sustainable. Real gamification implementation needs to encourage repeat involvement. 80% of gamification implementation fails because there is no incentive for repeat participation. To be truly successful Coke needs to set a goal that all participants can work in cohesion to strive to achieve. 


Pop Quiz: According to the Gartner report what percentage of innovative processes will be gamified by 2015?
a. 20%   b. 35%    C. 50%   d. 70%
check out the next blog for the answer.