Pick n Play!

We can say that, in general:

We are curious about new things
Even more curious when they are hard to figure out at first
We don't like being told what to do

Video games succeed because they are intriguing and have few instructions. 

Making our way through increasingly hard levels is very rewarding. 

We like to play your way through.
We like to challenge ourselves...

Check how McDonald's increased user engagement with a rewarding billboard game! 

Giddeyup your workplace!!

Current productivity levels at work are at an all-time low. A recent  Gallup poll   reported That 71 percent of the U.S. work force feel disengaged at work.

Technology is affecting the way we function in society. With the internet always a click-away, we have constant access to an infinity of information. This plethora of information has caused changes in both negative and positive ways. As a result people  have more visual acuity and can process information faster. However, these bursts of information also cause addictive behavior, and consumers become bored much more easily. 

The change in societal behavior, however, has not resulted in a change in work functionality. This change has propagated the rise of the disengaged worker. 

We need to adapt our work environments  to correlate with the more stimuli-imbued employee. The most effective way to engage this neo-employee is through gamification. We have seen how it can be used in marketing, exercise, and reconstitute mundane tasks. And we will continue to provide models to implement gamification at your work. 

Old models to Increase productivity through compensation are out-dated and have never had validity.

Check out this video debunking these old models of motivation

March Madness

Over 60 million people fill out a NCAA tournament bracket each year. Everyone fills out the brackets from The most ardent fans to the ones Who Have never heard of a guy named Krzyzewski. 

We love the stories Cinderellas. The mid-majors. The buzzer beaters and the hectic first weekend.

But I bet you Did not realize the NCAA bracket is the ultimate form of gamification in marketing.

Check out this article in Forbes magazine about the power of gamification and it's Ability to Influence consumers. 

Gamification Madness

Beer Me That Timesheet

Motivating employees is one of the key tasks for any manager.

In the article One More Time How Do You Motivate Employees by Frank Herzberg, in describing how to motivate employees, Frank claims, "Forget praise. Forget punishment. Forget cash.  You need to make their jobs more interesting."

This is where gamifaction can step-in to help out. A manager can try his best to make a job more interesting for his employee, yet there are some tasks out there That are implicitly boring. One such task common to Most offices work, timesheets.

Well, check out this video how one manager was able to use gamification, to make even the mundane task Most seem interesting.

Don't Work out, Game out!

One of our main goals for our blog is for readers to understand how they can bring gamification into their field or business. 

One of the easiest segues for gamification was into the fitness industry. We have seen the application of gamification in treadmills and stationery bikes. With new adaptive screens that allow you to race other virtual runners, or chase down dragons. 

Creating a fun and competitive environment, these interactive machines are designed to increase the riding-time, giving riders a better overall workout. 

The objective for any fitness organization, whether a gym or a equipment designer is to show a competitive advantage in bringing results to their clients. Gamification is one way companies have found that advantage to outsell their competitors in the fitness industry.

W'd like to share a video that takes gamification in the fitness industry one step further.

 

The Game is on!

Welcome to our Gamification Blog!

We are very excited to present you our latest findings on Gamification. They will blow your mind!

Before we share with you one of our favorite video related to the subject, let us give you a bit of background on what  Gamification really is :

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. (Source: Wikipedia)

Gamification can be applied to many different business aspects with a focus on Improving: user engagement, physical exercise, data quality, timeliness and learning efficiency.

We will update our blog with fun videos that preview the great potential in different applications of Gamification.

The first one is  about increasing invest Increase user engagement with a brand.

Enjoy the video!