One of the easiest segues for gamification was into the fitness industry. We have seen the application of gamification in treadmills and stationery bikes. With new adaptive screens that allow you to race other virtual runners, or chase down dragons.
Creating a fun and competitive environment, these interactive machines are designed to increase the riding-time, giving riders a better overall workout.
The objective for any fitness organization, whether a gym or a equipment designer is to show a competitive advantage in bringing results to their clients. Gamification is one way companies have found that advantage to outsell their competitors in the fitness industry.
W'd like to share a video that takes gamification in the fitness industry one step further.
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