Monday, March 31, 2014

Pick n Play!

We can say that, in general:

We are curious about new things
Even more curious when they are hard to figure out at first
We don't like being told what to do

Video games succeed because they are intriguing and have few instructions. 
Making our way through increasingly hard levels is very rewarding. 
We like to play your way through.
We like to challenge ourselves...

Check how McDonald's increased user engagement with a rewarding billboard game! 


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