Over 60 million people fill out a NCAA tournament bracket each year. Everyone fills out the brackets from The most ardent fans to the ones Who Have never heard of a guy named Krzyzewski.
We love the stories Cinderellas. The mid-majors. The buzzer beaters and the hectic first weekend.
But I bet you Did not realize the NCAA bracket is the ultimate form of gamification in marketing.
Check out this article in Forbes magazine about the power of gamification and it's Ability to Influence consumers.
Gamification Madness
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